Exhale Label | Packaging

For Exhale Label, I designed the complete packaging suite: back label, hang tag, size label, wash care label, sticker sheet, and notecard. The challenge was balancing function with personality: pieces like the back label, hang tag, size label, and wash care label carry essential information for the customer, but still needed to feel casual and playful, true to the brand's voice, rather than purely utilitarian. The sticker sheet and notecard, included with every order, were designed to hold their own as artwork; something worth keeping while still functioning as good design, not just decoration.